Cookie Statement VIAA

1. Cookies

A cookie is a small text file that is saved on the hard drive of your computer or mobile device when you visit a website. This cookie is set on your device by the website itself (“first party cookies”) or by partners of the website (“third party cookies”). This cookie identifies your device using a unique identification number when you return to the website and it stores information regarding your web browsing behaviour. 

There are various types of cookies, depending on their purpose: there are essential or strictly necessary cookies and non-essential cookies (functional, analytical and targeting cookies).

The Belgian Electronic Communications Act of June 13, 2005 contains certain provisions regarding cookies and the use thereof on websites. The Act is a transposition of the European ePrivacy Directive, which implies that the cookie legislation can be implemented differently in other European Union member states. VIAA primarily focuses on the Belgian market and therefore follows the Belgian and European legislation concerning cookies.

2. Purpose and utility of cookies

When visiting the VIAA website, you can choose to agree to the use of cookies. Cookies help VIAA to improve your visit to the website and to provide you with the best possible user experience. However, you are free to delete or control cookies at any moment by changing your browser settings (see “Cookie management”).

Disabling cookies can affect the performance of the website. Some functions of the website could be restricted or inaccessible. If you decide to disable cookies, we won’t be able to guarantee you a smooth and optimized visit to our website.

3. Types of cookies used by VIAA

We distinguish the following types of cookies:

  • Essential or strictly necessary cookies:
These cookies are essential for the website performance and cannot be disabled in our systems. They are usually only set in response to your actions, for example when you set up privacy preferences, sign in or complete forms.

  • Non-essential cookies:
These cookies are not essential for the website performance, but they do help us provide the user with an optimized and personalized browsing experience.

  • Functional cookies:
These cookies enable the website to offer optimized functionality and personalization. 

  • Analytical cookies:
These cookies enable us to track visits and browsing on the website, in order to measure and optimize the website performance. They help us identify which pages are most and least popular and how visitors browse through the website.

  • Targeting cookies:
These cookies can be set by marketing partners via our website. They can be used by those companies to create a profile of your interests and to show you relevant advertisement on other websites.

On the one hand, we use our own cookies (the so-called ‘First Party Cookies’) and on the other hand, we use cookies of carefully selected partners (the so-called ‘Third Party Cookies’) with whom we collaborate and who also advertise our services on their website.

3.1. First Party Cookies

Name of cookie Provider Type of cookie Purpose of cookie Storage time
locale Functional cookies These cookies enable us to remember your language and ensure we don't have to ask your language preference for our website each time. 1 year
_ga Analytical cookies These cookies register a unique ID to collect statistical data regarding website usage.  2 years
_gat, _gid Analytical cookies These cookies register a unique ID to collect statistical data regarding website usage. Session
collect Targeting cookies These cookies send information about the device and the behaviour of website visitors to Google Analytics. Session
r/collect Targeting cookies These cookies are installed by Google in support of their remarketing activities. Session

3.2. Third Party Cookies

It’s possible that third parties also use cookies when we use their widgets on the website. For example when presentations are shown through the iFrame of, when videos are displayed via or when registering through a form of For more details, we invite you to visit their cookie statements.

Take note of our Privacy Statement for more information regarding the processing of personal data by VIAA.

4. Cookie management

If you want to use the VIAA website, we recommend you to enable cookies. However, you are free to disable cookies in your browser settings if desired.

To enable or disable cookies, you have to change your browser settings (through the ‘Preferences’ or ‘Options’ tab). The following links will provide you with more information on how to manage cookies. You can also consult the ‘Help’ tab in your browser.

5. The rights of visitors

Considering that cookies can include a processing of personal data, you, as a data subject, are entitled to a rightful and safe processing of these personal data. You can find more information on the way in which we collect and process your personal data, as well as on your rights, in our Privacy Statement.

6. Contact

In case you still have questions or remarks regarding cookies after reading our Cookie Statement, you can always contact us via

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